One respected recruiting expert says the biggest problem that most coaches fail to overcome these days is something they are not doing.

"Most coaches don't do a good job of differentiating themselves from other programs," says Rodger Motiska of DJS Design, the premier college sports architecture firms in the U.S.

Here's what he means:

• Most coaches aim to get even with the "other guys".  They are so focused on the "we have that too" and "we're just like they are" speeches, they achieve their goal and end up the same.  The problem is, "same" is not a good thing when it comes to your recruits. 
• Most coaches don't pay attention to what's surrounding their prospects.  The environment that your recruit experiences when they visit your campus will go a long way towards determine the lasting impression you create for them.
• Most coaches don't plan their program's recruiting experience.  Programs that have brought DJS Design to their campus have used these experts to create a total recruiting experience for their prospects.  The surroundings, the architecture, the visuals, the storyline...most coaches leave a lot of it to chance, and end up paying the price.

There are a select group of college programs that have done amazing things by making sure that their recruits see, hear and feel something different when they step on their campus for their visit.

If you look at what they've done with their surroundings, you'll see the difference that great design can make. 

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