Want to see what the SFC Premium Membership is all about?

We'll let you try it for free for 30 days.

No credit card to register.  Nothing sneaky.  Here's what you need to do:

Email us.  Send an email to myfreetrial@sellingforcoaches.com.  In the subject line, type "My free trial".  In the body of the email, give us your name and contact information.

One of our Premium Member support staff will call or email you to say hello, find out how we can help you during your trial, and set you up to start receiving all of our great additional training and services for the next 30 days.

As you get close to the end of your free trial, we'll send you an email reminder that your SFC Premium Membership trial is about to expire.  It will include a link to become a member for just $95 a year. 

If you choose not to become a permanent Premium Member, just reply to the email and let us know that you do not want to continue with the Membership.  You'll still receive the free Tuesday Training newsletter, and can become a Member again in the future if you change your mind.

Go ahead...give it a try, Coach!

Posted by Dan Tudor at 11:43 PM | Permalink | Comments (0) | TrackBacks (0)

Following our successful SFC Recruiting Kick-Off Conference in Indianapolis in August, Selling for Coaches is excited to announce the next two conferences for college coaches who want to beat the competition in the battle for the best recruits.

"Strategies for Overcoming Prospect Objections" - Sunday, November 16, 2008   Atlanta, GA

We'll be holding a special one day national conference on a topic every single coach struggles with at some level: Answering objections from your prospects.  We're calling the conference "Strategies for Overcoming Prospect Objections", and our goal is to give coaches who attend real strategies and techniques to effectively deal with objections that they get from their recruits. 

Author and recruiting expert Dan Tudor will be personally leading the conference.  Attendees will be going through role playing exercises, taught new techniques that will let them effectively re-direct an objection into a selling point, and much, much more.  We're condensing it into one jam-packed day of training and idea sharing with other coaches from around the country.

Cost for this one day conference is just $129 if you sign-up before October 31, 2008 (an early registration discount of $50!)

Want to be a part of this exciting conference?  Are you ready to find out why coaches rave about our conferences and workshops?  CLICK HERE FOR REGISTRATION INFORMATION.

"Building a Winning Recruiting Message" - December 13-14, 2008   Bakersfield, CA

This is one of our most popular conferences, and it's back with our Hawaiian twist.  For two days, you'll get step-by-step instructions on how to create a winning recruiting message: Your letters, emails, phone calls, website...EVERYTHING.  We'll teach you how to revamp your message in a way that connects with this generation of student-athlete.

And, since it's on Dan Tudor's "home turf", we'll throw in some fun extras at this conference.  And, you'll be learning in the middle of one of the most unique training venues ever...a full Hawaiian-themed private restaurant and conference hall (check out picture from last year's conference).

We're also letting you attend this conference at our lowest cost of the 2008-2009 conference series...just $129 for the full two day conference.

Want to find out creative ways to craft a new and more effective recruiting message?  Are you ready to stop struggling with finding a message that connects with this generation of student-athlete?  CLICK HERE FOR REGISTRATION INFORMATION.

Posted by Dan Tudor at 04:43 PM | Permalink | Comments (0) | TrackBacks (0)

One of the biggest recruiting events of the year is coming up soon!

The 2008 SFC Recruiting Kick-Off Conference is slated to take place this coming August 9th & 10th in Indianapolis, Indiana at the beautiful Omni Severin Hotel.

This two day conference will focus on getting you ready for an incredibly successful year of recruiting by giving you tools, techniques and strategies for getting the edge on the competition.  We're focusing specifically on strategies to start the year off successfully, and ways to keep it going throughout the 2008-2009 campaign.

This conference will feature all new content, new speakers and new ideas.  Even if you've attended a SFC workshop in the past, this one will give you new information that you just can't get anywhere else.

Space is limited, and we've already started the early registration process, so if you want to be a part of this exciting and informative event we suggest you sign-up early.  Here are the details you need to know:

• The 2008 Recruiting Kick-Off Conference will take place on Saturday, August 9th and Sunday, August 10th in Indianapolis, Indiana.
• We will have a full day of information and training on Saturday from 9am to 4pm, and then again on Sunday morning from 8am to 12noon.  Those off you traveling by air will have plenty of time to arrange convenient travel based on this itinerary.
• We will hold the event at the beautiful Omni Severin Hotel in Indianapolis, near the RCA Dome and the NCAA headquarters.
• Registration is only $279.  PLUS, if you register before June 30th, we are offering a $50 discount off of the normal registration price.  REGISTER BY JULY 10, 2008 TO SAVE!
• The event will be hosted by author and noted recruiting consultant Dan Tudor, President of Selling for Coaches.  Dan will also be personally leading several of the new workshop training segments at the conference.
• The conference will also be featuring some exciting recruiting and collegiate sports experts, including speakers from the NCAA, motivational experts, and others.
• Workshop topics include:  "Overcoming the Objections You Hate the Most", "Learning to Sell What You DON'T Have", guest speakers from the NCAA talking about the future of recruiting, how to plan your recruiting year, how to use blogs and other "new media" tools to recruit, and much, much more.
• Travel costs, meals and hotel are not included in the cost of the conference.  Several economical hotel options are available in the area, including great rates at the Omni Severin Hotel.

Registering is easy.  CLICK HERE!

We look forward to seeing you in August at the great SFC 2008 Recruiting Kick-Off Conference!

Posted by Dan Tudor at 03:39 PM | Permalink | Comments (0) | TrackBacks (0)

Some of the coaches who attended the December 2008 "Building a Winning Recruiting Message" workshop talked about their experience, what they learned, and what it has meant for their recruiting skills: 

“It gave me a lot of great new ideas to help with recruiting.  It’s going to help me come up with a more efficient and consistent recruiting plan.”
- Mandy Brettingen, Minnesota State University

“With the rapidly changing world of recruiting, Dan’s workshop allowed me to focus on finding solutions to recruiting issues.  I’ll be able to apply these right when I get home!”
- Rich Manning, University of Utah

“Great ideas that are fresh.  I really enjoyed sharing ideas with others and developing new strategies.”
- Josh Payne, Hanover College

“This workshop really invigorated my desire to recruit.  It’ll make me far more efficient and effective.”
- Name withheld by coach who said: “I’m not sure I want my competitors to know about it!”

“Dan’s right on track with the information he is delivering in this workshop.”
- Robin Jones, Principia College

“The workshop has shown me ways to have more confidence and actually enjoy the recruiting process.”
- Lindsay Autio, West Valley College

“Great workshop, great ideas and easy to understand!”
- Fabianna Abreu, CSU Bakersfield

“It gave me information that was practical and extremely useful.  I already have become a better recruiter.”
- Jim Homan, College of St. Mary

“It sparked some terrific ideas that I will use right away.”
- Bryant Howard, Cascade College

“It’s a great workshop.  My recruiting batteries have been re-charged, armed with useful tools and resources.”
- Gary Ehnes, University of Great Falls

Be a part of the upcoming "Building a Winning Recruiting Message" workshops!  Click here for the details.

Posted by Dan Tudor at 11:19 PM | Permalink | Comments (0) | TrackBacks (0)

Selling for Coaches has developed a special two day in-depth workshop especially designed for college coaches, "Building a Winning Recruiting Message".  We'll help you develop a personalized recruiting theme and overhaul your current recruiting letters and e-mails.

Plus, we'll teach you how to tie-in everything together for one logical stream of information for your prospects.  That includes your website message, the phone calls you make to recruits, and more.

The cost for this two day hands-on workshop lead by author and recruiting expert, Dan Tudor, is only $249.

We're keeping this workshop small so that we're able to give you more one-on-one attention and make this a valuable, productive weekend workshop experience (and if you've been a part of one of our On-Campus Workshops before, you know it will be time well spent!). 

In an exciting, in-depth, information-packed weekend, you will learn:

• How to write interesting recruiting letters that get a response.
• The five things you NEVER want in your recruiting letter. 
• Why some recruiting e-mails get responses, and other don't.
• How to get prospects talking when you talk to them on the phone.
• Developing a winning recruiting strategy for your program.
• Crafting the right message to send out to your prospects.

What do coaches think about what we taught them at the workshop?  Click here to read their comments. 

If you're interested in being a part of it, and want to totally overhaul and revitalize your recruiting campaign from start to finish, then join us.  Here are the details:

SF/Bay Area, CA  -  March 29th  Hurry!  Registration ends soon!

Boston, MA  -  April 11th & 12th

You can attend the workshop at any of these locations.  Pick the city and date that work best for you, and join your fellow coaches for a great training experience.  For more information and details, as well as registration forms, e-mail me at dan@sellingforcoaches.com with the subject line "Send me more workshop info!"

We really hope you can make it to one of these great workshops.

Posted by Dan Tudor at 10:58 PM | Permalink | Comments (0) | TrackBacks (0)

You've asked for it, so here it is.

We've developed a special two day in-depth workshop specially designed for college coaches, "Building a Winning Recruiting Message".  We'll help you develop a personalized recruiting theme and overhaul your current recruiting letters and e-mails.

Plus, we'll teach you how to tie-in everything together for one logical stream of information for your prospects.  That includes your website message, the phone calls you make to recruits, and more.

The cost for this two day hands-on workshop lead by author and recruiting expert, Dan Tudor?  Only $249.

So what's the catch?  We will limit this workshop to just 20 coaches.  Why that few?  Like we said earlier, we want to help you develop a personalized message and go over unique situations that you and your program face in your daily recruiting battles.  We're keeping this workshop small so that we're able to give you more one-on-one attention and make this a valuable, productive weekend workshop experience (and if you've been a part of one of our On-Campus Workshops before, you know it won't be boring!).  

In an exciting, in-depth, information-packed weekend, coaches will learn:

• How to write interesting recruiting letters that get a response.
• The five things you NEVER want in your recruiting letter. 
• Why some recruiting e-mails get responses, and other don't.
• How to get prospects talking when you talk to them on the phone.
• Developing a winning recruiting strategy for your program.
• Crafting the right message to send out to your prospects.
• The difference in recruiting a Junior vs. a Senior.

If you're interested in being a part of it, and want to totally overhaul and revitalize your recruiting campaign from start to finish, then join us.  Here are the details:

• When:   December 14 & 15, 2007
• Where:  Bakersfield, California (airport code: BFL)
• Cost:     $249
• Who:     The first twenty (20) coaches who register for the weekend workshop
• Details:  Cost includes registration for the workshop and all workshop materials.  Travel and accomodation cost not included.

If your interested, send me an e-mail at dan@sellingforcoaches.com with the subject line, "I want more workshop info!" and we'll get back to you right away so that we can answer your questions and reserve your spot at this exciting workshop.  You can also call us at 661.746.4554.

11/20/07 UPDATE:  There are six seats left for next month's workshop.  We have coaches coming in from all parts of the country and from every division level, which will make this event really interesting.  And, we can now confirm that we won't be holding our two-day event in your run-of-the-mill boring hotel meeting room (more on that later).  Get info on this event today by e-mailing us today.

We'll see you in December at the "Building a Winning Recruiting Message" workshop!

Posted by Dan Tudor at 10:30 PM | Permalink | Comments (0) | TrackBacks (0)

Wouldn't it be great if you could get inside the mind of your prospect, and really understand how they go about making their final college choice?

Selling for Coaches is releasing a new 26-page report that compiles the findings of a month-long research project that answers that very question.  SFC interviewed and surveyed 250 of the top football prospects for 2008, and asked them a variety of probing questions:

• How soon do they open their recruiting mail? 
• How carefully do they read it? 
• Who do they listen to as they ponder their decision?
• What outside factors help them decide which college to choose?

That's just a small sample of the questions that the report attempts to answer.

One of the most interesting findings of the study revolves around what is not important to your prospects.  When asked about the mail the receive from college coaches, your prospects were clear about what role it plays in their decision-making process.  Here's an excerpt from the report, where we talk about the fact that the first recruiting letter an athlete receives is read immediately and completely.  Letters that follow, however, receive much less attention:

"Once the second letter arrives, excitement and the attention span of your prospect begins to decrease:

When we asked the same question about the second and third+ letters that they receive from coaches, here were the results:

                                                2nd Letter     3+ Letters
“Open and read it immediately”    52.6%               5.9%       

      
“Within 7 days”                           29.0%              65.2%     

"I don't open it"                       18.4%           28.9%                                   

By the time they get the second letter, nearly half of the respondents aren’t opening it right away.  By the time the third, fourth and fifth letters arrive, nearly one-third of your prospects aren’t even bothering to open your letter!"

The lesson for college coaches, or course, is that they may need to change the way they write letters and the way they form a recruiting strategy that involves mail.  We follow-up our seven sections of findings with tips, techniques and advice for coaches that will help them implement the findings into their daily recruiting duties.

SFC Premium Members are being the sent the report at no charge.  If you're a coach who is not a Premium Member, but want to receive the 26-page special report on our survey and findings with today's top college prospects, you can order it here for only $12.00.

After ordering, we will e-mail your report as well as other helpful links and information to help you craft a better recruiting message based on these insightful findings.

This report is one-of-a-kind, and the findings give coaches a rare look into the decision making process that today's teenage student-athlete goes through in order to choose a school.  The information can play a valuable role in creating a winning strategy for signing the prospects you really want and need.

Posted by Dan Tudor at 09:44 AM | Permalink | Comments (0) | TrackBacks (0)

Don't you wish that someone would have sat you down early in your coaching career and taught you everything you needed to know so that you could go out and recruit with confidence?

Lots of you have told us just that.  So, we're proud to launch the second in our line of recruiting books for college coaches.  It's called "What They Didn't Teach You About Recruiting".  It's a collection of fifteen of our most popular training segments.  We've added new advice and instruction, and put them together in one easy-to-use collection.

If you've never been taught how to recruit, this book is for you.  You can order it by clicking here.

Haven't read our first book, "Selling for Coaches", yet?  For a limited time, you can order both books and save.  Check out our offer by clicking here.

We want to get you off to a great start this year when it comes to recruiting, and either of these two resources will prove to be a big help when it comes to connecting with prospects.

SFC PREMIUM MEMBERS: You'll be receiving an additional discount offer via e-mail.  Our Premium Members will receive priority order status and great savings on this new guide.  If you're not a Premium Member, but want to become one, find out more by clicking here.

Posted by Dan Tudor at 12:04 AM | Permalink | Comments (0) | TrackBacks (0)

So, just what goes on at one of Selling for Coaches' On-Campus Seminars?  Good question.  The short answer is, "A heckuva lot!"  I'm assuming you'd like more detail, so here it goes:

• Who do we work with?  Either entire athletic departments, or specific coaching staffs.  If you're an athletic director, you can bring us in for an in-depth group training session for all of your department's coaches, followed by one-on-one sessions with individual coaches.  Or, if you're a head coach that wants us to work with you and your staff to develop a recruiting plan and conduct more individualized training, we can do that.  We're seeing more and more head coaches who ask us to come in and help them become recruiting experts, and assist with planning their recruiting attack for the current or upcoming year.
• How much does it cost?  Our basic fee for coming on campus and training your coaches in both group and individual settings is just $1,500, plus travel expenses. 

Here's a quick list of everything that we do at an SFC On-Campus Seminar:

• Pre-seminar sales and communciation analysis report with all participants.
• Pre-seminar focus group survey with your current athletes, where we find out why they chose your program, who they almost chose, what they liked about the way they were recruited, and what they really think of their coaches.  It's all an effort to know what kind of improvements are needed in the way you recruit.  It's one of the most intriguing parts of our On-Campus session.
• A four hour group training session, covering three areas of the most requested needs of your staff that we uncover during pre-seminar interviews.
• One-on-one personal review of each of the participant's analysis report, with suggested follow-up and ways to improve. 
• Review of any recruiting materials that the staff wants consulting on, with suggested changes in presentation, wording and other aspects of a recruiting campaign.
• Ongoing one-on-one training for twelve months to ensure continued growth and development of each coach's personal recruiting abilities.
• Special topics or requests from the participants, time and budget allowed.

One more thing that we always get asked: "Can you give me some references of other programs that you've worked with?"  The answer is, no.  Here's why: First, we don't like our clients to have to field inquiry calls from other coaches or athletic directors.  It's just not something that we want to have our clients doing.  Secondly, we have found that our clients don't want us to work with other programs (especially those that they compete with regularly in the recruiting wars). 

But, to put your mind at ease, here's what we offer: A complete money back guarantee.  If we come to your campus, work with your coaches, and you don't feel it is worth the small investment that we are asking you to make in our services, you don't pay anything (not including travel costs).  By the way, we've never had anyone ask for their money back, nor do we plan on doing it in the future.  But it's there just in case (we don't want you to lose sleep).

So there you have it.  We'd love to work with you and your staff, and are pretty sure it will be the best investment in recruiting you've ever made.  You've actually never had training like this, which is a shame because you're asked to do some very difficult and important work.  You're asked to go and convince a teenager to come to your college and compete for you.  How much more effective could you be at this crucial part of your job if you were professionally trained to do it? 

Let's talk about what we can do for your staff.  Call Selling for Coaches at 866.944.6732, or e-mail me at dan@sellingforcoaches.com.  As one D1 athletic director recently told me after our training session on her campus, "I was skeptical about how good this would actually be for our coaches, but I'm blown away.  This is exactly what we needed."

We can do the same for you and your staff.    

Posted by Dan Tudor at 09:15 PM | Permalink | Comments (0) | TrackBacks (0)